Looking for a new job? Starting your own business? Renewing your professional standing in the marketplace? Have a service or consulting business? Answering YES to any of these question means you should have a personal or professional website. Since there are some difference between a personal site and a professional site, I will discuss the professional sites in a different post. However, here you will find the benefits of having a personal site.
What is a personal website?
This is a website that starts by having the domain-name (the URL) as your name. For example, JuanSidberry.com. It contains basic information about you and who you are to the world. Here are some of the things a personal website will contain:
- Your resume
- A clean and clear picture of you
- Highlights of your proudest achievements
- Portfolio of Work. Examples of the things that will promote you
- A clear description of what you do best (i.e. what you want to get paid for doing).
- Your contact information
In the age of LinkedIn, do you really need one?
Well, yes! Having a personal website can boost your professional development in a few key ways:
- People will take you seriously. If you have a website and showcase your work, then you must be serious about what you do.
- You’re accessible. How easy is it for recruiters, hiring managers, and clients to find you just by Googling you?
- You can craft your image. Having a personal website allows you to tell your story in your own creative way. It enables you to present yourself in the best light, which is perfect for showcasing your greatest hits.
- You can sell yourself. Show your awards, articles, videos, etc.
Will a personal site make a difference?
First, a personal website can significantly enhance your job search.
Donna Schilder, a leadership and career coach based in Long Beach, California says that having a personal website, “gives an employer an additional experience of you. It adds dimension to their understanding of your skills and personality.”
In today’s job market, having a personal site is a must. Particularly for self-employed individuals because showing your work can make a difference. If you are a photographer, fashion designer, web-designer, designer of any type, hair or makeup artist, advertiser, architect, landscaper, artisan, speakers, etc.—then it’s important to have your own site. That way, you can present a portfolio of your best work. I don’t call these personal sites, I call them professional sites.
Who’s going to build your own site?
- You can do it yourself with a WordPress or some other framework.
- You can hire a college student or a relative.
- You can recruit a professional web-designer, like me, to take care of all the details.
A personal website can help anyone get employed. Although the millennials have embraced this, other demographics can benefit from having a personal website too. A personal website allows everyone (young people as well as advance careers in transition) to showcase their true talents and be found online by recruiters and potential employers. A personal website is a significant but inexpensive investment in anyone’s career.